Pardot comes with a ‘Website Tracking’ tracking code you can place on your website. This is will track website visitor behaviour using something called a cookie, and ultimately, display as reports inside Pardot.Click to see full answer. Simply so, where do I find my pardot tracking code? Finding Your Pardot Tracking Code In Pardot, go to Marketing | Campaigns. Select the Website Tracking campaign. Click View Tracking Code to access the unique Pardot tracking code for your website. Copy the code. In your web page HTML, paste the campaign tracking code before the close body tag (