During Sunday nightâs Super Bowl, Kanye West unveiled his new Yeezy commercial, which isnât as extravagant as the others.
During the Super Bowl, the biggest game in America, big brands bid millions to try and win themselves a spot during the TV ad breaks. This yearâs commercials included Micael Cera starring in a hilarious CeraVe advert, Cardi B promoting makeup line NYX Cosmetics, and BeyoncĂ© in an ad for Verizon. But one that didnât have the big budget that these commercials normally do was one for Kanye Westâs Yeezy, and itâs bizarre.
Kanye Westâs Super Bowl Yeezy commercial
In the commercial to promote his fashion line, Yeezy Kanye West tells viewers his company blew all their money getting them a spot. This is why it features the music star in a vertically recorded clip, seemingly captured on a cell phone. Ye also looks as though he is traveling in a car at night. Both the sound and quality of the footage arenât the best.
âHey yâall, this is Ye,â the celebrity begins, âand this is my commercial. And since we spent all the money on the commercial spot, we actually didnât spend any money on the actual commercial. But the idea is, I want you to go to Yeezy.com.
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âY E E Z Y dot com and Iâm [going to] write it at the bottom of the screen. And I got some shoes and mmmm thatâs it.â
Kanye began collaborating with Adidas in 2015 and has released a multitude of clothing including shoes, socks, pants, and shirts. Then, in 2022, they terminated their contract with him after seven years of working with the controversial Gold Digger rapper. This was due to antisemitic comments he made on X (formerly Twitter). But the star has a line not tied to the sportswear brand which is also called Yeezy, which he was promoting.
It reportedly cost companies $7 million to secure an ad spot during the football game, but Yeâs commercial is said not to have aired in all markets. This means that, as he told viewers, he probably spent significantly less than others who promoted their brands.
Fans react to Kanye Westâs commercial
Taking to X, people shared their thoughts on Kanye Westâs Super Bowl commercial. It divided users, with some praising it while others laughed at its production.
A fourth penned: âLMAO Kanye has to be from another planet⊠Ainât no way bro was serious with this.â
âTHIS IS THE CUTEST THING IâVE EVER SEEN [crying face emoji]. ITS LIKE A FACETIME CALL [laughing face emoji],â said another.
Someone else penned: âThat is one of the worst commercials I have ever witnessed in my life.
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